Don’t make me scroll
This is the short version of a presentation on online magazines we’ve been working on here at Redub. It ends with a link to an in-development demo that features content from GOOD’s Transportation Issue 015. Casey Caplowe (GOOD’s Creative Director) generously gave us the InDesign files for the entire issue and we re-figured some of the content so it fit on the screen natively. We even had to re-imagine the Transparencies because they just didn’t work just throwing the original (for-print) image up on the screen (which is what most publishers do sadly) — since we didn’t have the high resolution of print, we took advantage of the screen’s native attributes, namely, animation. I’d even posit that what the screen lacks in dots per inch it more than makes up for in dots per inch per second.