Student life is trademarked?

The ridiculous phrases that universities have trademarked

  • ‘First-year experience’ has been trademarked by the University of South Carolina
  • ‘Fast-track MBA’ has been trademarked by Eastern University
  • ‘Be the difference’ has been trademarked by Marquette University
  • ‘Cure violence’ has been trademarked by the University of Illinois
  • ‘Student life’ has been trademarked by Washington University in St. Louis
  • ‘Students with diabetes’ has been trademarked by the University of South Florida
  • ‘One course at a time’ has been trademarked by Cornell College
  • ‘Touched by a nurse’ has been trademarked by the University of Colorado
  • ‘We’re conquering cancer’ has been trademarked by the University of Texas
  • ‘Working toward a world without cancer’ has been trademarked by the University of Kansas Hospital
  • ‘Imagination beyond measure’ has been trademarked by the University of Virginia
  • ‘Tomorrow starts here’ has been trademarked by East Carolina University

How crazy. I’m always very wary of thoughts I may have that follow the “It’s some-seemingly-straightforward-common-sense-aspect-of-modern-life-that’s-probably-lots-more-complicated-than-we-imagine-once-we-understand-the-issues-and-context gone mad!” pattern, but dear me this does sound stupid. First year experience? Student life?

Via Registrarism.

Author: Terry Madeley

Works with student data and enjoys reading about art and design, data, education and technology.