Student life is trademarked?

The ridiculous phrases that universities have trademarked
‘First-year experience’ has been trademarked by the University of South Carolina
‘Fast-track MBA’ has been trademarked by Eastern University
‘Be the difference’ has been trademarked by Marquette University
‘Cure violence’ has been trademarked by the University of Illinois
‘Student life’ has been trademarked by Washington University in St. Louis
‘Students with diabetes’ has been trademarked by the University of South Florida
‘One course at a time’ has been trademarked by Cornell College
‘Touched by a nurse’ has been trademarked by the University of Colorado
‘We’re conquering cancer’ has been trademarked by the University of Texas
‘Working toward a world without cancer’ has been trademarked by the University of Kansas Hospital
‘Imagination beyond measure’ has been trademarked by the University of Virginia
‘Tomorrow starts here’ has been trademarked by East Carolina University

How crazy. I’m always very wary of thoughts I may have that follow the “It’s some-seemingly-straightforward-common-sense-aspect-of-modern-life-that’s-probably-lots-more-complicated-than-we-imagine-once-we-understand-the-issues-and-context gone mad!” pattern, but dear me this does sound stupid. First year experience? Student life?

Via Registrarism.

Author: Terry Madeley

I work with student data and enjoy reading about art and design, data, education and technology.