All strapped in?

Nearly 16% of US consumers now own wearables
“Fitness bands continue to outsell more advanced smartwatches,” reported Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech. “In the fourth quarter of 2016, just 35% of wearables purchased in the US were smartwatches, a decline from 40% in the third quarter of 2016.

Well, I’m very happy with my fitness band, though it feels like we’ve all voluntarily bought electronic tags like a load of criminals.

Author: Terry Madeley

I work with student data and enjoy reading about art and design, data, education and technology.