Nice time guaranteed

One of my favourite art and design websites is branching out into the watch-making business, it seems.

Timex x It’s Nice That watch
Timex have teamed up It’s Nice That to design a new watch that updates a military classic with a positive, contemporary twist. The watch is sealed with a sun-like roundel, containing a positive pledge to each person who wears it: Nice Time Guaranteed.

Some background on its design and typography.

Nice time guaranteed: introducing the It’s Nice That x Timex watch
The watch has gone through several iterations to get to the final product. From playing with a positive pledge to promote, to refining the typeface before deciding on the second heaviest weight, then working on one of the smallest possible products, printing out mock-ups to make sure it’s readable and just right. “There’s just loads of things I hadn’t considered coming into it,” Ali reflects. “How the hands would overlay on letters, you’re never going to see the words as a full sentence so you have to make sure you can always read them. Or the difference that the glass on top of the watch makes – it changes the sense of space you thought you had around the edges.”

nice-time-guaranteed-1

Time for type: Camelot on designing a typeface fit for a watch
This design decision helped Camelot harmonise the tone of It’s Nice That and Timex. As the original Timex lettering was built of “simple geometric shapes,” the foundry used it as a framework to build “a lively and distinct character,” in details as delicate as the extended flick of the number one on the watch face. “It was a great joy to almost cartoonize the numbering so that each number became an individual by itself,” Katharina explains.

Author: Terry Madeley

I enjoy reading about art and design, culture, data, education, technology and the web. I'm confused by a lot of it, to be honest.

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