I think it’s traditional to mock corporate rebrands and be appalled at the sums of money involved swapping one little logo for another little logo, but the timing of this one could have been better.
University of Portsmouth under fire over £800,000 rebrand costs as departments face cuts
Dr James Hicks, city university branch secretary of the University and College union, said: ‘I don’t understand why they would spend so much money on a logo and shortly after that say we’re having difficulties and might need to make savings. ‘You would assume they would have thought this through and it would be a little more joined up.’
I wouldn’t like to comment on the levels of marketing and recruitment expertise the UCU rep has – obviously it’s not £800,000 on just a logo – but after yesterday’s post about strike action, and the attention currently on VC pay, this could have been managed better.
Times Higher Education v-c pay survey 2018
Times Higher Education’s survey of vice-chancellors’ pay in the most recently reported financial year, 2016-17, reveals that Snowden’s total remuneration rose to £433,000 in 2016-17, while that of Breakwell – who announced last November that she would retire at the end of the current academic year – reached £471,000, a rise of 4.4 per cent. But even that salary looked paltry compared with the headline-grabbing £808,000 earned by Christina Slade of neighbouring Bath Spa University, a figure that – as THE revealed in December – included a £429,000 pay-off for “loss of office”.
Bath University vice-chancellor quits after outcry over £468k pay
“Professor Breakwell will receive more than £600,000 from the university, an enormous reward for failure, and will continue to exercise the authority which has generated the ‘climate of fear’ now openly talked-of on campus,” a joint statement from the campus unions UCU, Unite and Unison, said.
Ana Dinerstein, a member of the senate who last week voted no-confidence in Breakwell, said: “This is great opportunity for change that will start at Bath University and can spread throughout the sector. It can be a turning point.”