Maria Popova, the driving force behind Brain Pickings, shares her thoughts on how we relate to ideas, culture and philosophy.
Maria Popova on evergreen ideas and rethinking the meaning of content
I loathe the term “content” as applied to cultural material — it was foisted upon us by a commercially driven media industry that treats human beings as mindless eyeballs counted in statistics like views and likes, as currency to be traded against advertising revenue. Somehow people have been sold on the idea that the relationship between ads and “content” is a symbiotic one, but it is a parasitic one.
We are flooded with mediocre “content” produced for the sole purpose of transmits the ads — this type of “content,” which is now predominant online, is the reason for the epidemic of clickbait, the carrier for the highly contagious impoverishment of thought and feeling we are undergoing as a civilization.
Brain Pickings is the record of my looking, my trying to see. What I write about is simply what I think about as I read what I read, what I feel as one human being moving through this world — a kind of elaborate marginalia, my private discourse with the literature and art and ideas with which I engage. It may be the contents of my heart and mind, but it is not “content” in the sense this term has come to take on.
I’ve been a fan of hers for a long time now, she finds such great ideas.