A bookshop, but not as we know it?

The novelist Chuck Wendig visited an Amazon Bookstore for the first time recently. It was an unsettling experience.

My trip to an Amazon Bookstore: a review
Now, stepping foot into a physical Amazon bookstore is immediately surreal, in part because Amazon has for so long been a purely digital entity — so, when you enter this space, you become momentarily concerned that you have just shoved your Meatspace Body into a Cyberspace Realm, like you’ve broken some critical rule of reality. “WAIT IS THIS THE MATRIX. IS THIS THE OASIS. IS THIS REAL. ARE MY FINGER-TOUCHES ANALOGOUS TO MOUSE-CLICKS. IF I TOUCH A BOOK DO I BUY IT. AM I JUST TALKING IN BINARY CODE NOW.” (“Sir, you’re being weird,” one of the booksellers helpfully whispers into my ear.)

The other aspect of surreality comes from the fact that all the books are face out.

The trip left him a little cold, and not just because of that strange shelving choice.

Author: Terry Madeley

I graduated with an Interactive Arts degree in the 90s and since then I’ve enjoyed working with student data systems, processes and teams across a range of universities, colleges and schools. I like to keep up to date with what’s happening in art, data, education and technology, and use my blog to record all the interesting things I find along the way. Well, I find them interesting anyway.