The novelist Chuck Wendig visited an Amazon Bookstore for the first time recently. It was an unsettling experience.
My trip to an Amazon Bookstore: a review
Now, stepping foot into a physical Amazon bookstore is immediately surreal, in part because Amazon has for so long been a purely digital entity — so, when you enter this space, you become momentarily concerned that you have just shoved your Meatspace Body into a Cyberspace Realm, like you’ve broken some critical rule of reality. “WAIT IS THIS THE MATRIX. IS THIS THE OASIS. IS THIS REAL. ARE MY FINGER-TOUCHES ANALOGOUS TO MOUSE-CLICKS. IF I TOUCH A BOOK DO I BUY IT. AM I JUST TALKING IN BINARY CODE NOW.” (“Sir, you’re being weird,” one of the booksellers helpfully whispers into my ear.)
The other aspect of surreality comes from the fact that all the books are face out.
The trip left him a little cold, and not just because of that strange shelving choice.