Google’s creeping us out again

But it only wants to help, it’s for our own good.

Google wants to cure our phone addiction. How about that for irony?
This is Google doing what it always does. It is trying to be the solution to every aspect of our lives. It already wants to be our librarian, our encyclopedia, our dictionary, our map, our navigator, our wallet, our postman, our calendar, our newsagent, and now it wants to be our therapist. It wants us to believe it’s on our side.

There is something suspect about deploying more technology to use less technology. And something ironic about a company that fuels our tech addiction telling us that it holds the key to weaning us off it. It doubles as good PR, and pre-empts any future criticism about corporate irresponsibility.

And then there’s this. How many times have we had cause to say, ‘just because we can, doesn’t mean we should’?

Google’s new voice bot sounds, um, maybe too real
“Google Assistant making calls pretending to be human not only without disclosing that it’s a bot, but adding ‘ummm’ and ‘aaah’ to deceive the human on the other end with the room cheering it… horrifying. Silicon Valley is ethically lost, rudderless and has not learned a thing,” tweeted Zeynep Tufekci, a professor at the University of North Carolina at Chapel Hill who studies the social impacts of technology.

“As digital technologies become better at doing human things, the focus has to be on how to protect humans, how to delineate humans and machines, and how to create reliable signals of each—see 2016. This is straight up, deliberate deception. Not okay,” she added.

Author: Terry Madeley

I graduated with an Interactive Arts degree in the 90s and since then I’ve enjoyed working with student data systems, processes and teams across a range of universities, colleges and schools. I like to keep up to date with what’s happening in art, data, education and technology, and use my blog to record all the interesting things I find along the way. Well, I find them interesting anyway.