Another day, another GDPR e-mail

GDPR finally comes into force on Friday, and there seems to be no let up in the privacy notice update e-mails we’re all getting. This raised a smile though.

Most GDPR emails unnecessary and some illegal, say experts
What’s more, Vitale said, if the business really does lack the necessary consent to communicate with you, it probably lacks the consent even to email to ask you to give it that consent.

“In many cases the sender will be breaching another set of regulations, the Privacy and Electronic Communications Regulations, which makes it an offence to email someone to ask them for consent to send them marketing by email.”

I wonder if we’ll still receive these e-mails after 25 May. If we do, are the companies that send them admitting they weren’t compliant initially? I’m sure the ICO won’t be too concerned, but it’ll be interesting to see what happens.

Last-minute frenzy of GDPR emails unleashes ‘torrent’ of spam – and memes
The whole process has inspired the internet to rope in everyone from Julian Assange to Donald Trump to Prince William in an attempt to illustrate their frustration at the electronic onslaught.

Author: Terry Madeley

I work with student data and enjoy reading about art and design, data, education and technology.