With a headline that makes me want to respond with, ‘Thank goodness!”, here’s an unusual take on the business behind internet “humour”.
Memes are becoming harder to monetize
“One of the biggest factors in a meme dying is if a meme gets overused,” says Jason Wong, the founder and CEO of a meme-focused e-commerce business called Dank Tank that sells merchandise like Tide Pod socks. “People today are consuming more memes than ever. The expiration date for them has shortened more since even last year. Memes used to last for two to three weeks, but recently we’ve noticed they die after just a few days.”
“It feels like the internet is all moving a lot quicker,” says Samantha Fishbein, the co-founder and COO of Betches Media.
Or maybe we’re getting bored of it all a lot quicker.
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