Via kottke.org, here’s a great write-up of the contribution Susan Kare made to the success of the Macintosh. She started as a typeface designer but is best remembered for much more iconic work.
The sketchbook of Susan Kare, the artist who gave computing a human face
Inspired by the collaborative intelligence of her fellow software designers, Kare stayed on at Apple to craft the navigational elements for Mac’s GUI. Because an application for designing icons on screen hadn’t been coded yet, she went to the University Art supply store in Palo Alto and picked up a $2.50 sketchbook so she could begin playing around with forms and ideas. In the pages of this sketchbook, which hardly anyone but Kare has seen before now, she created the casual prototypes of a new, radically user-friendly face of computing — each square of graph paper representing a pixel on the screen.
There was an ineffably disarming and safe quality about her designs. Like their self-effacing creator — who still makes a point of surfing in the ocean several mornings a week — they radiated good vibes. To creative innovators in the ’80s who didn’t see themselves as computer geeks, Kare’s icons said: Stop stressing out about technology. Go ahead, dive in!
All these years later and her designs are still seen as culturally significant.
London’s Design Museum announces 2017 exhibition programme
“‘Designed in California’ is the new ‘Made in Italy’. … This ambitious survey brings together political posters, personal computers and self-driving cars but also looks beyond hardware to explore how user interface designers in the Bay Area are shaping some of our most common daily experiences. The exhibition reveals how this culture of design and technology has made us all Californians.”