I’d never heard of this comic before, but I can certainly relate a little to it.
Meet Matti, a stereotypical Finn who appreciates peace, quiet and personal space. Matti tries his best to do unto others as he wishes to be done unto him: to give space, be polite and not bother with unnecessary chit chat. As you might’ve guessed, it can’t always go that way.
Perhaps I’m slightly Finnish?
Are you socially awkward, or just “spiritually Finnish?”
If you find it awkward to make small talk, you may be “jingfen” (精芬) or “spiritually Finnish.” That’s the newly coined Chinese buzzword for a burgeoning identity taking hold among millennials.
Or a little Chinese?
Why do millions of Chinese people want to be ‘spiritually Finnish’?
Matti’s fear of crowds and small talk and his tendency to be easily embarrassed has struck a chord with many Chinese readers, who seem relieved that their longing for privacy has finally been voiced – via the medium of a stick figure from a faraway country. But it’s Finnish culture itself – of which privacy and personal space have long been part – that has also struck a chord.