What’s the rush?

Pinch and a punch for the first of the month, and all that. But doesn’t Christmas seem to start earlier and earlier each year?

How long before we see Santa in July? Consult Quartz’s Christmas Creep Calculator™
Quartz has fed the latest data into its Christmas Creep Calculator™, which for years has harnessed cutting-edge artificial intelligence, sophisticated machine learning, and the “Add Trendline” function in Microsoft Excel to project the path of the Christmas shopping season creeping ever earlier in the calendar. Behold:

whats-the-rush-2

In short, 2130. And they have a Mariah Carey calculator now, too.

Is this headlong rush into the festive season symptomatic of our culture speeding up more generally? This piece from the Verge thinks so.

Time is different now
There was an Olympics this year. Black Panther, too. If that surprises you to remember — as it surprises me — that’s because so much else has happened since. (“Everything happens so much,” wrote the Twitter account @horse_ebooks in the summer of 2012, which is as good a motto for these days as any.) Things are speeding up, or at least they seem to be.

I wonder, though. Maybe we’re just getting bored quicker, and more keen to move on to the next thing on the conveyor belt, and the next, and the next.

 

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