We can’t do without it now, but in the seventeenth and eighteenth centuries, coffee was pretty foul stuff requiring the hard sell.
“The Virtues of Coffee” explained in 1690 ad: the cure for lethargy, scurvy, dropsy, gout & more
Price made a “litany of claims for coffee’s health benefits,” some of which “we’d recognize today and others that seem far-fetched.” In the latter category are assertions that “coffee-drinking populations didn’t get common diseases” like kidney stones or “Scurvey, Gout, Dropsie.” Coffee could also, Price claimed, improve hearing and “swooning” and was “experimentally good to prevent Miscarriage.”
Among these spurious medical benefits is listed a genuine effect of coffee—its relief of “lethargy.”
I’m caffeinely unadventurous — I only ever order the ‘Americano with room for milk please’ — but I’ve lately discovered moka pots. Don’t know what took me so long, they’re great. Here’s a potted history from Atlas Obscura; the rise…
The humble brilliance of Italy’s moka coffee pot
Over the next 60 years, the moka pot would conquer the world. As of 2016, the New York Times notes that over 90 percent of Italian homes had one. It became so iconic that Renato Bialetti, when he died in early 2016, was actually buried in a large replica of the moka pot.
… and fall …
The moka pot, which in the U.S. had previously had a light following, especially for Italian-Americans, became an object of extreme derision. Coffee purists cried that it couldn’t possibly produce espresso; the moka pot, like the La Pavoni, uses about 1.5 bars of pressure, while a pump espresso machine ideally hits about nine bars. This is, of course, a ridiculous argument; there is no actual definition of espresso, and in any case, the moka pot is at most a second cousin to the espresso machine. There’s no particular reason to compare a steam-driven stovetop machine to a pump-driven electrical device, but coffee people did.
… and rise again.
The past few years have changed that, a little bit. Coffee people have softened their stance, and recognized the moka pot for what it is: an entirely different branch of the coffee machine tree, a very old, very clever, and very economical way to make coffee. The previous complaints about the moka pot fell away, and it is increasingly, in coffee circles, given credit for all its strengths.
Well, I’m a big fan of mine. Just as good as on the high street, I think.
Have we reached peak Costa Coffee?
But if Starbucks represents the kind of distant consumerism that Britons often reject for being too American and Caffè Nero symbolises the sophisticated, European consumerism that makes us feel oafish and uncouth, then part of the success of Costa lies in its ability to reach a middle ground – and to offer it with a smile. It provides no-airs-or-graces coffee, with a reassuring mass-produced quality to its stores.
And if anyone needs an idea about what to get me for Christmas…
11 brilliant gifts for the coffee (or tea) enthusiast in your life
Most of us can appreciate a decent cup of joe. Then, there are those who obsess over bean sourcing, brew temperatures, and whether their paper filter is unbleached. For these friends and relatives, a gift card to the local franchise drive-thru probably won’t do. Check out 11 thoughtful gifts for the coffee and tea lovers in your life.
Or I could just look at this for a while …