Remember those cricked necks we used to get, wandering up and down the books shelves in Waterstones, Borders and the rest, head at an awkward angle to read all the spines? Book buying looks different now, with our stiff necks due to staring down at our screens.
Welcome to the bold and blocky Instagram era of book covers
None of these titles is available yet, but anywhere you find them online will likely direct you to preorder on Amazon. In fact, their covers are designed to ensure that you will. At a time when half of all book purchases in the U.S. are made on Amazon — and many of those on mobile — the first job of a book cover, after gesturing at the content inside, is to look great in miniature. That means that where fine details once thrived, splashy prints have taken over, grounding text that’s sturdy enough to be deciphered on screens ranging from medium to miniscule.
Social media has a part to play now, too, in our book-buying habits.
“Instagram is a major tool now in ginning up excitement that we used to see in print magazines,” says Emma Straub, Riverhead-published author and owner of the Brooklyn bookstore Books Are Magic.
She’s referring, of course, to the latte-laden still lifes that influencers post to brag about receiving an advance copy of a book, or the artful arrangements they use to signify literate lifestyles arranged in bold colors.