Chocolate, but not as we know it

So it seems those strange Japanese KitKats I mentioned a while ago are on their way here…

The matcha moment: why even KitKats now taste of green tea
The chocolate coating is an Instagrammable – if lurid – lime green, with the promise of a “sweet and fragrant” flavour. Fifteen years after it went on sale in Japan to squeals of acclaim, the matcha green tea KitKat will hit UK supermarket shelves from this month as its manufacturer, Nestlé, brings the cult snack to a wider European audience – albeit with its flavour modified for our less-refined tastebuds.

chocolate-but-not-as-we-know-it-1

Nestlé brings green tea-flavored KitKat to Europe
“Nestlé in Japan has taken KitKat to the next level in the last two decades, with innovative flavor combinations and inspiring special editions. We are excited to bring one of the most iconic Japanese KitKat back home to Europe this year,” von Maillot said.

“The launches of KitKat Ruby and KitKat Green Tea Matcha are further proof of our commitment to our leading international confectionery brand,” he added. “We have introduced other innovative flavors and premium products to KitKat, KitKat Chunky and KitKat Senses in recent years, and there is more to come.”

Er, I can’t wait?

Author: Terry Madeley

I enjoy reading about art and design, culture, data, education, technology and the web.

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