What will happen when machines write songs just as well as your favorite musician?
It would take a human composer at least an hour to create such a piece—Jukedeck did it in less than a minute. All of which raises some thorny questions. We’ve all heard about how AI is getting progressively better at accomplishing eerily lifelike tasks: driving cars, recognizing faces, translating languages. But when a machine can compose songs as well as a talented musician can, the implications run deep—not only for people’s livelihoods, but for the very notion of what makes human beings unique.
That future is just around the corner.
Warner Music signs first ever record deal with an algorithm
Mood music app Endel, which creates bespoke soundscapes for users, is expected to produce 20 albums this year …
“I’m certain listeners enjoying these new albums will benefit from reduced anxiety and improved mood,” said Kevin Gore, president of Warner Music Group’s arts music division, described as “a new umbrella of labels focused on signing, developing and marketing releases across under-served genres”.
Generative, ambient background music is an “under-served genre” now?
Here’s another write-up from Classic FM of the same story. I especially liked their choice of image and caption to accompany the piece.
Warner Music becomes first record label to partner with an algorithm
The algorithm uses musical phrases created by composer and sound designer Dmitry Evgrafov to create pieces of music tailored to specific users.
Founder and CEO of Endel, Oleg Stavitsky said: “We are focused on creating personalised and adaptive real-time sound environments, but we are happy to share those pre-recorded albums to demonstrate the power of sound and our technology.”