Is this a reversal of the phrase, ‘you are what you eat’? Now you can eat what you are.
Burger King trolls McDonald’s while nodding to mental health issues in new campaign
One of the joys of a big brand rivalry must be the chance every now and again to get one over on your nemesis through a catty campaign – or to try to at least. This week Burger King has stepped up to the plate, waving a red rag to its biggest foe McDonald’s with the launch of five “Real Meal” boxes, a cheeky rip of McDonald’s famous Happy Meal. Including Pissed, Blue, Salty Meal, YAAAS and DGAF (that’s “don’t give a f–k” to save you the Urban Dictionary trip), the new boxes allow customers to order a Whopper based on their mood, alluding to the fact that many people ordering a “Happy” Meal are far from it.