Back in Newport we once tried to set up an art magazine/brand thing called Ellipsis. We had no clue what we were doing, but I always liked the name. I use ellipses frequently — and inconsistently — on this blog, so I really should pay attention to this piece on them from Quartz.
The word ellipsis might be Greek for “to fall short,” but the unassuming symbol has taken on more life than its size implies, a common phenomenon for punctuation marks in lives that are becoming increasingly text-heavy. But as the design and display choices made by tech giants and software designers influence more and more of our behavior, we paused to consider how much weight three little dots can carry.
A symbol of hesitancy, apprehension, indecision, and more to come sounds tailor-made for the internet. As instant chat became more popular in the ’90s, designers began to use the ellipsis as a “typing awareness indicator.” While intended to reassure the person on the other side that a response was forthcoming…its unintended effect was an intense anxiety when a response was taking too long.