Earlier this year I linked to research from Ofcom on children’s use of technology and media. Here’s their report on the rest of us.
Adults’ media use and attitudes – Ofcom
The annual adults’ media use and attitudes report provides research that looks at media use, attitudes and understanding, and how these change over time. The report also includes a particular focus on those who tend not to participate digitally.
• Mobile phones are increasingly integral to everyday life and half of adults now say, of all devices, they would miss their mobile phone the most.
• One in three adults never use a computer to go online and one in ten only use a smartphone, an increase since 2017.
• Video-on-demand and streamed content is becoming a central part of adults’ viewing landscape.
• Social media users are less likely than in 2017 to see views they disagree with on social media.
• Compared to 2017, internet users are more likely to have encountered hateful content online, however most didn’t do anything about it.
• Although most internet users are aware of at least one of the ways in which their personal data might be collected online, less than four in ten are aware of all the ways we asked about.
• There has been little change in critical awareness in the past few years, with many still lacking the critical skills needed to identify when they are being advertised to online.
• One in ten internet users say they don’t think about the truthfulness of online content, although those who do are more likely than in 2017 to make checks to verify the information.
• Thirteen percent of UK adults do not use the internet, unchanged since 2014; those aged 55 and over and in the DE socio-economic group remain less likely to be online.
• One in seven adults of working age in DE households do not go online, and when they do, one in five only go online via a smartphone.