Fake videos — they’re just a bit of fun that we’re happy to spread around on social media, right? Whilst they play a part in the BBC dystopian future drama, Years and Years, helping to sway a general election, we’re not really fooled by them, are we?
Well, perhaps not yet, but they’ve got US politicians worried enough about their upcoming presidential election in 2020 to officially look into it all.
Congress grapples with how to regulate deepfakes
“Now is the time for social media companies to put in place policies to protect users from this kind of misinformation not in 2021 after viral deepfakes have polluted the 2020 elections,” Schiff said. “By then it will be too late.”
At the outset of the hearing, Schiff came out challenging the “immunity” given to platforms under Section 230 of the Communications Decency Act, asking panelists if Congress should make changes to the law that doesn’t currently hold social media companies liable for the content on their platforms.
Deepfakes: Imagine All the People
Of course this isn’t real. The video was done by a company called Canny AI, which offers services like “replace the dialogue in any footage” and “lip-sync your dubbed content in any language”. That’s cool and all — picture episodes of Game of Thrones or Fleabag where the actors automagically lip-sync along to dubbed French or Chinese — but this technique can also be used to easily create what are referred to as deepfakes, videos made using AI techniques in which people convincingly say and do things they actually did not do or say.