For the love of books

A new advertising campaign from Penguin that nicely off-sets yesterday’s article about unwittingly putting kids off reading — a set of posters celebrating the “life-affirming relationship that forms between a reader and the books they’ve loved over the years.”

Penguin celebrates dog-eared delights in new Happy Reading campaign
“The books are the ‘talent’ in this campaign,” Sam tells It’s Nice That. “Every reader has had the experience of falling in love with one and we wanted to showcase books that demonstrated evidence of these relationships and that told stories beyond those printed on their pages, whether through their cracked spines, dog-eared pages or the furiously scribbled notes in their margins.”

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There’s more info on the Penguin website.

The classics we fell in love with, as chosen by our authors and readers
This summer, we’re celebrating the individual books that readers have fallen in love with. We’ve sought submissions from authors to artists, musicians to booksellers, and from you, Penguin Classics readers.

It’s hard to imagine e-books having the same impact…

1 thought on “For the love of books

  1. Felipe Adan Lerma

    eBooks are so convenient but books are so tactile! And the oral tradition must have been like surround-sound! I wonder what or if any effect holograms may have in the future. Either way, interesting; good post, thanks! 😊

    Liked by 1 person

    Reply

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