Textbook publisher Pearson is moving to “digital first model, effectively killing future print editions of its college textbooks,” according to Publishers Weekly.
Pearson puts print books to bed
“Students are demanding easier access and more affordable higher education materials, with nearly 90% of learners using some kind of digital education tool,” Pearson CEO John Fallon said in a statement. “We’ve changed our business model to deliver affordable, convenient, and personalized digital materials to students. Our digital first model lowers prices for students and, over time, increases our revenues. By providing better value to students, they have less reason to turn to the secondary market. This will create a more predictable, visible revenue stream with a better quality of earnings that enables us to serve the needs of learners and customers more effectively. Our digital courseware makes learning more active, engaging and immersive, improving outcomes for students and their teachers, and helping college leaders meet the growing demand for lifelong learning.”