None for me, thanks

Are you annoyed as I am when adverts for things I may or may not be interested in creepily follow you around the entire web, from one website to another? Maybe you aren’t, it’s not an issue for a lot of people. But for some it is, and Firefox is here to help.

The latest version of Firefox shows the wild scale of web tracking
It’s a big issue. According to cookie tracker tool Web Cookies, there are an average of 12.5 third-party cookies on every site, with a monstrous 412 cookies found on one shady site. Mozilla’s own estimates say there are roughly 170 third-party trackers following each user around the web every single day.

With Firefox 70, Mozilla continues with the universal blocking of all third-party cookies and web trackers for all users, which it introduced with Firefox 69, but it has also added the ability for users to see exactly which trackers are attempting to track them, as well as how many have been blocked.

This is a step in the right direction. I guess it’s a matter of choice, but people need to be aware of the scale of this issue first.

“We’re making it so that people don’t have the opportunity to create a profile of you online that they can use to serve you ads or political information,” says Celeste Kinswood, senior product marketing manager at Mozilla. “The volume of the tracker epidemic is super high, and people don’t know.”

Author: Terry Madeley

I enjoy reading about art and design, culture, data, education, technology and the web. I'm confused by a lot of it, to be honest.

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