Dreaming of past Christmas presents

Nostalgia overload! New Argos site lets you browse 45 years of winter catalogues
For many, flicking through the Argos catalogue was, and possibly still is, a pre-Christmas tradition. Immersing yourself in that weighty tome and imagining how nice it would be to get that special present for Christmas, perhaps even circling it, was all part of the big build up.

Now, the retail giant has created the ultimate tool for wistful nostalgia with its new Book Of Dreams website. Whether you want to look for the toys you never got for Christmas, see how much prices have changed or show your kids the sort of things you dreamt of unwrapping on December 25, you can take a very long stroll down memory lane.

For Proust, it was a madeleine. For me, it was those silly Kodak disc cameras and teak effect cassette storage cabinets from the 1982/83 Argos catalogue.

The Book of Dreams | Argos

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I wonder if the archive took its name from this Bill Bailey routine…

Bill Bailey – Argos

Author: Terry Madeley

I enjoy reading about art and design, culture, data, education, technology and the web. I'm confused by a lot of it, to be honest.

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