Yes, data compression is a very technical subject but, as this Quartz Obsession summary shows, its roots are quite analogue.
Data compression
1867: Chicago Tribune publisher Joseph Medill argues for eliminating excess letters from the English language, like dropping the “e” in “favorite.” […]1934: Tribune publisher Robert R. McCormick, Medill’s grandson, institutes compressed spelling rules; some stick (“analog,” “canceled”), some don’t (“hocky,” “doctrin”).