I loved the photograph chosen to head up this witty and insightful article by Jason Farago, art critic for The New York Times, about that Parisian “security hazard, educational obstacle and unsatisfying bucket-list item”.
It’s time to take down the Mona Lisa
Some 80 percent of visitors, according to the Louvre’s research, are here for the Mona Lisa — and most of them leave unhappy. Content in the 20th century to be merely famous, she has become, in this age of mass tourism and digital narcissism, a black hole of anti-art who has turned the museum inside out. …
In a poll of British tourists earlier this year, the Mona Lisa was voted the “world’s most disappointing attraction,” beating out Checkpoint Charlie, the Spanish Steps, and that urinating boy in Brussels. If curators think that they are inspiring the next generation of art lovers, they are in fact doing the opposite. People come out of obligation, and leave discouraged. …
The Louvre does not have an overcrowding problem per se. It has a Mona Lisa problem. No other iconic painting — not Botticelli’s “Birth of Venus” at the Uffizi in Florence, not Klimt’s “Kiss” at the Belvedere in Vienna, not “Starry Night” at the Museum of Modern Art in New York — comes anywhere close to monopolizing its institution like she does. And if tourist numbers continue to rise, if last year’s 10 million visitors become next year’s 11 or 12, the place is going to crack.
Want to see the Mona Lisa? Get in line
Once they get past the metal detectors, ticket holders are herded like sheep in a long, coiling line. They shuffle up escalators until they reach the Mona Lisa’s skylit new digs: the Medici Gallery, named after a striking series of wall-to-wall paintings by Rubens also on display there.
Not that anybody notices the Rubens works. As if in an airport check-in area, dozens of visitors rowdily wait their turn in another snaking line. Armed with smartphones, selfie sticks and cameras, they then rush into the final stretch — the Mona Lisa viewing pen. They have roughly one minute there before the guards shoo them away.
Back inside the Mona Lisa viewing pen, Gregory Jimenez, 25, a college student from Chile, lifted his fancy camera above the heads of a row of people in front of him and took a shot. “You have to take a photo to be able to appreciate her,” he said as he walked out.
Photographs may be a solution, but they’re also part of the problem. People don’t just want to see the Mona Lisa: they want the picture for social media to prove it. Many don’t look at her at all; they focus on their smartphone screens. Some even turn their backs, beam their finest Mona Lisa smile, and take a selfie, as she grins right back.
News of a different approach from the Louvre.
The ‘Mona Lisa’ Experience: how the Louvre’s first VR project, a 7-minute immersive da Vinci odyssey, works
Visitors can strap themselves into the state-of-the-art headsets and learn snippets of information about Leonardo’s famous sitter, Lisa del Giocondo, as well as his artistic method and the history of the painting. It will immerse them in what could be the surroundings beyond the frame of what is depicted in Leonardo’s masterpiece, and, at the end, invite them to climb aboard an imagined version of Leonardo’s visionary flying machine—a sketch of which is also included in the exhibition—and soar across the landscape surrounding Mona Lisa’s luxuriant loggia.