A few days after that post on tinnitus, this Quartz Obsession email arrived in my inbox, all about white noise. Apparently white noise technology is big business now, as more and more of us get increasingly fed up with noise pollution and are seeking a way out.
White noise – Quartz
The business of white noise has been commodified and packaged as a path to “silence” in a noisy world. Therapists and attorneys place white noise machines outside their office doors, like tiny privacy sentries. Parents clip white noise machines masquerading as cuddly lambs and owls to car seats and cribs to soothe babies to sleep. Apps offer personalizable white noise soundtracks.
As the world gets louder and noise pollution scales to what some claim as a public health crisis, white noise technology is facing a demand like never before, and business is quietly booming.
I hadn’t realised how much it can help with tinnitus, though.
Tinnitus is a chronic condition associated with the misfiring of neurons damaged by high excessive noise-exposure that leads to hearing phantom sounds. People affected by extreme noise are also more likely to develop dementia, anxiety, and have their learning ability impaired, suggesting sound exposure may have even wider neural effects. White noise is being pitched as one of the solutions to the problem. Research backed up by studies done on mice suggests low-level noise can reduce symptoms of tinnitus, and has become a recommended treatment method.
And it can come in all sorts of flavours, too.
Colored noise, and how it can help you focus – YouTube
Colors like white, pink and brown aren’t just for clouds, flowers and cows! They also describe special sounds that can actually help you focus and sleep!
But let one of my favourite authors have the last word.
The sky above the port was the color of television, tuned to a dead channel.
William Gibson, Neuromancer