The Apostrophe Protection Society was started by journalist and sub editor John Richards, in 2001. 18 year’s later, hes calling it a day.
‘Laziness has won’: apostrophe society admits its defeat – The Guardian
Now 96, Richards is calling time on the society, which lists the three simple rules for correct use of the punctuation mark.
Writing on the society’s website, he said: “Fewer organisations and individuals are now caring about the correct use of the apostrophe in the English language.
“We, and our many supporters worldwide, have done our best but the ignorance and laziness present in modern times have won!”
Update – 06/12/2019
Heres an interesting follow-up.
Apostrophes: linguistics expert imagines a happier world without them – The Conversation
Hardcore apostrophites would no longer be able to roll their eyes at people’s inability to work out where the apostrophe goes in examples such as “The Joneses front door”, “Holding each others hand” or “Others opinions”. Neither would they be able to indulge in their habitual mocking of someone who has used the wrong form of “its”.
In fact, by removing apostrophes altogether, the pedantry arsenal is vastly reduced. Without their favourite punctuation mark of judgement, your average pedant will be forced to make do with old favourites such as split infinitives and insisting on the “correct” meaning of “decimate”. …
In reality, the Apostrophe Protection Society did not, of course, hold dominion over apostrophes or any other aspect of English. Nobody does. Linguistic conventions (for this is all they are) come and go, and are often based on idiosyncratic preferences from another era. A good grasp of apostrophe use says more about your ability to remember inconsistent patterns than it does about your intelligence.
It seems to me that apostrophes are used to judge others as much as they are used to clarify writing. Maybe the APS finally saw the light and realised this, and decided it wanted no further part in the snobbish pedantry that surrounds this fetishised punctuation mark.
See also this earlier post about apostrophe use.