Seeming to lift a page from Kumi Yamashita’s sketchbook, the BBC have brought Dracula to life in this spooky 3D poster for their gripping new series.
BBC’s ‘Dracula’ gets push with clever marketing campaign – My Modern Met
Bram Stoker’s Dracula is a well-known tale, which is why ad executives in the UK needed to get creative when coming up with a campaign for the BBC’s new series. Dracula premiered on New Year’s Day and in the lead-up to the event, BBC Creative dreamed up an eye-catching billboard that gets spookier as the sun goes down.
Just as vampires only appear at night, there’s no trace of Dracula as the sun shines. Instead, once night falls, his sinister shadow emerges across the billboard. Mouth open wide and fangs out, there’s no mistaking the silhouette of the show’s lead character.
The executives at BBC Creative were looking for a fresh take on the classic tale as a way to get viewers engaged in the new series. Located in Birmingham and London, the two billboards are an exciting, out-of-the-box vision that pairs well with the series’ dark humor.