You don’t normally associate McDonald’s with minimalism, but these new billboard ads are pretty cut back, to say the least. No photos, no logos, no branding.
These ads make you think of McDonald’s with just 5 words and 5 colours – Digital Arts
The messaging is equally simple. It isn’t introducing ‘healthy’ options, a new burger, offer or competition – or putting the idea of McDonalds as comfort food in your mind. It’s just designed to catch your eye, bring a moment of delight at the recognition of what you’re seeing and make you think of picking up a McDonalds on the way home or stopping during a long journey.
I admit I find these ads quite appealing. The product, not so much.