Just what we need, more news

Via a Ben Evans newsletter, news of a new news aggregator from News Corp called ‘Knewz’.

Start spreadin’ the KnewzNews Corp
“Knewz is unique in that readers can, at a single glance, see multiple sources. It is not egregious aggregation but generous aggregation. There are mastheads from across the political and regional spectrum, and premium publishers will not be relegated in the rankings,” said Robert Thomson, chief executive of News Corp.

Knewz.com works by combining cutting edge, proprietary artificial intelligence with experienced editors. The technology constantly scans hundreds of real news sources, and editors curate a selection of headlines that provide a broad perspective on stories of the day.

Of course they mention artificial intelligence. But there’s more.

“Readers will have access to publishers large and small, niche and general, located in all 50 states,” said Mr. Thomson. “We live in a world of vexatious verticals, of crass clickbait, of polarized perspectives and fallacious, fact-free feeds – Knewz is knowing and needed. Knewz nous is in the house.”

Do people really talk like that? I guess they’re trying to compete with Google News, but I think the look of it is a bit shouty and off-putting.

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6 thoughts on “Just what we need, more news

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