Top flight fakery

A while ago I shared news of the world’s first AI presenter. And there’s lots here about fake news. But what about taking deepfake-style technology to produce true news?

Reuters uses AI to prototype first ever automated video reportsForbes
Developed in collaboration with London-based AI startup Synthesia, the new system harnesses AI in order to synthesize pre-recorded footage of a news presenter into entirely new reports. It works in a similar way to deepfake videos, although its current prototype combines with incoming data on English Premier League football matches to report on things that have actually happened. […]

In other words, having pre-filmed a presenter say the name of every Premier League football team, every player, and pretty much every possible action that could happen in a game, Reuters can now generate an indefinite number of synthesized match reports using his image. These reports are barely indistinguishable from the real thing, and Cohen reports that early witnesses to the system (mostly Reuters’ clients) have been dutifully impressed.

top-flight-fakery-1

(via Patrick Tanguay)

Update 26/02/2020

Just found another example of a deepfake video being used in a, if not true, at least positive sense.

We’ve just seen the first use of deepfakes in an Indian election campaignVice
When the Delhi BJP IT Cell partnered with political communications firm The Ideaz Factory to create “positive campaigns” using deepfakes to reach different linguistic voter bases, it marked the debut of deepfakes in election campaigns in India. “Deepfake technology has helped us scale campaign efforts like never before,” Neelkant Bakshi, co-incharge of social media and IT for BJP Delhi, tells VICE. “The Haryanvi videos let us convincingly approach the target audience even if the candidate didn’t speak the language of the voter.”

Author: Terry Madeley

Works with student data and enjoys reading about art and design, data, education and technology.

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