How to advertise a phone battery

Ages ago, I shared a post about that incredible movie, The Russian Ark. It was filmed entirely in the Winter Palace of the Russian State Hermitage Museum with 2,000 cast members, three orchestras and a single 96-minute steadicam shot.

Well, the folks at Apple have done something similiar, to show off their new mobile, but have considerably upped the runtime. No orchestras this time, though it’s just as mesmerising.

A one-take journey through Russia’s iconic Hermitage museum, shot on iPhone 11 ProApple
Experience a 5 hr 19 min 28 sec cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia. Take in 45 galleries, 588 masterpieces, and live performances, shot in 4K on iPhone 11 Pro in one continuous take.

Here’s the one and a half minute trailer, for those in a hurry.

Author: Terry Madeley

Works with student data and enjoys reading about art and design, data, education and technology.

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