Why email loses out to popular apps in China – BBC Worklife
Zhong Ling, assistant professor of economics at the Cheung Kong Graduate School of Business, believes WeChat fits into the Chinese working culture. “WeChat, as a messaging platform, demands less formal working time than email,” she says. “This informality makes people more likely to respond instantaneously… the demand for [an] immediate response is motivated by the cultural and business environment in China.”