NASA’s ‘worm’ logo lay dormant for 28 years. So why are people so obsessed with it? – Fast Company
Danne says these simple, elegant, and versatile visual elements also underscore a deeper meaning. “NASA is very romantic and sexy,” he says. Especially when compared to other government agencies, like the Department of Transportation. “They both have motion built into their matrix, but NASA is the only one that has adventure and exploration.” It represents an entity that takes humans to the furthest possible realms; In just four letters, it “personifies innovation and moving ahead.”
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