Almost a year ago now, Pantone chose its colour of the year for 2020.
Color of the Year 2020 – Pantone
Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
I had picked a blue too, back in January, but obviously, with such a subjective topic, not everyone agreed with the choice.
“In choosing blue Pantone has missed the mark once more” – Dezeen
Certainly, the dominant narrative in many other 2020 COTY camps has been green. Whether dark or bright, neon or dusky, colour companies and trend forecasters from Dulux and WGSN to the US-based Behr paints, plumped for the colour intuitively associated with regrowth and rebirth. Green reassures us at a primal level and speaks of optimism. Crucially, it’s representative of the wider ecological story that’s top of the cultural agenda right now. In this way, green chimes with the zeitgeist and its ascension of the colour charts is born of authenticity, not marketing.
Interestingly, that critique was written back in December 2019, before we knew the full extent of the impact of the coronavirus pandemic on all our lives. They were focussing on greens because of environmental connections, not realising what 2020 had in store for us.
The surprising power of color to ease quarantine anxiety – ARTnews.com
Global sales of Curator’s three most popular greens—Fisherman’s Boat, Dock Leaf, and March Day—increased by 59 percent during the pandemic while a few of its neutrals—Scalloped Silk, Soft Bisque, and Stoney Way—increased 57.8 percent. Rather than urban excitement, the selection conjures an outdoor adventure, or perhaps the waiting room of a well-appointed doctor’s office. We want to be reassured, not overstimulated, by our wall colors. It’s a contrast to Pantone’s 2019 color of the year, the electric Living Coral, which was described as “vivifying and effervescent.” “Everyone is a bit upset; they want things clean,” Cohn said. “They’re choosing positive colors because when things are negative, you want to be out there with something positive.”
What will 2021 bring?