First Argos, now IKEA.
The IKEA Catalog is dead. Long live the IKEA Catalog – Print
The company has announced that after seven decades—following an “emotional but rational decision”—the publication is coming to an end. As for the Swedish furniture purveyor’s corporate reasoning, the lines are familiar—IKEA has become increasingly digital, and the catalog has less and less of a place in the modern world. Interestingly, IKEA is also nixing the digital version of the catalog, as well.
Premiere for the IKEA catalogues online! – IKEA Museum
For over 70 years, the IKEA catalogue has been produced in Älmhult, growing in number, scope and distribution. From the 1950s when Ingvar Kamprad wrote most of the texts himself, via the poppy, somewhat radical 1970s, all the way to the scaled-down 1990s and the present day – the IKEA catalogue has always captured the spirit of the time.
OK, don’t mind me, I’m just going to sit here for a while and work my way through all the catalogues from the 90s; Billy bookcases, Poang chairs, prehistoric laptops…