Big cats in Japan

A hyperrealistic giant meowing 3D calico cat on a billboard towers over Tokyo’s busy Shinjuku StationLaughing Squid
This giant feline wakes up at 7 AM and interacts with the public until 1 AM. This includes meowing, stretching and moving toward the edge of the billboard in between other visual advertisements on the giant screen. This ad was created for Cross Shinjuku Vision, in partnership with MicroAd and Unica.

A digital cat is melting hearts (and napping a lot) in JapanThe New York Times
“There are many reasons we decided to display the cat, but one of the big reasons is that with corona, the world became very dark,” Mr. Ohkawa added, referring to the coronavirus pandemic. “Through the cat display, we wanted to revive Shinjuku and make it brighter.”

You can see what it’s up to yourself, on the advertising unit’s own YouTube channel. It was dozing off, the last time I checked.

Author: Terry Madeley

Works with student data and enjoys reading about art, data, education and technology.

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