Goo Choki Par designs official poster for the Paralympics demonstrating Para-athletic power – It’s Nice That
The design studio aimed to convey the idea that “passion cannot be stopped,” claiming that “passion is the hope of humanity that has always been passed on through the ages.” Although GCP were commissioned to create the official poster, the team went on to create all the posters for each of the 22 sports in the games, including canoeing, equestrian, and judo.
The concept was “Unity in Diversity” and this is reflected in the fusion of materials used to create the posters. “Geometric shapes are used to simplify the appeal of the competition,” says Kent Iitaka, “and to more symbolically express the moment when the body is full of power.” Brushes, pencils, and airbrushes were used in order to express speedy movement of athletes and the powerful competition space with passion.
The studio honed in on the dynamism of wheelchairs and artificial limbs alongside the power of sound produced by the athletes’ movements. As Iitaka puts it, “The various charms of parasports, such as the sensibilities of athletes who have been sharpened in the dark, of competitions held in a world without vision, are firmly established in one graphic for each competition.” The posters on black backgrounds are used to demonstrate a competition that includes a blind class – “It expresses the presence of a player who emerges powerfully even in the darkness with his eyes closed.”