A different kind of dark web

It’s a topic I’ve mentioned before, but here’s another round-up of the ways web design can be quite manipulative.

The rise of dark web design: how sites manipulate you into clickingThe Conversation
Dark design has proven to be an incredibly effective way of encouraging web users to part with their time, money and privacy. This in turn has established “dark patterns”, or sets of practices designers know they can use to manipulate web users. They’re difficult to spot, but they’re increasingly prevalent in the websites and apps we use every day, creating products that are manipulative by design, much like the persistent, ever-present pop-ups we’re forced to close when we visit a new website.

How dark patterns trick you onlineNerdwriter1: YouTube
Some of the responsibility’s on us, but some is on design too. And it’s not the fault of the designers; they’re just doing what they’re tasked to do, knowing full well that if they don’t, others will. As Brignull says, our best defence against the dark patterns is to be aware of them and shame the companies who utilise them.

For more info on the different types, here’s a direct, non-sneaky, no-nonsense link to Harry Brignull’s website.

Author: Terry Madeley

Works with student data and enjoys reading about art, data, education and technology.

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