What’s in a name? #12

It seems Facebook are planning to take a leaf out of Google/Alphabet’s book, and separate out the thing it’s known best for from the insidious, multinational, overarching mega-conglomerate behind it.

Facebook is planning to rebrand the company with a new nameThe Verge
Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.

The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more.

New logo? Call itself ‘FCBK’? Bring back poking? How Facebook could rebrandThe Guardian
“Horizon” has been touted as Facebook’s new umbrella name, but in my estimation this is both too bland and too far removed from the company’s origins. Instead, let’s just ditch all the vowels and call it FCBK. Yes, it would be using the sort of textspeak that has been extinct for a decade and a half and, yes, at first glance it does look like there’s a new company called “Fuckbook”. But this is Facebook, remember. What were you expecting – competence?

Author: Terry Madeley

Works with student data and enjoys reading about art, data, education and technology.

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