Purple(ish) haze

So Pantone have announced their Colour of the Year for 2022.

Pantone Color of the Year 2022Pantone
With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.

There’s that M word, again.

Pantone reveals 2022 Color of the Year: Very Peri, a symbol of creativity and the metaverseARTnews
According to Pantone, Very Peri’s selection was also a response to a burgeoning sector of the digital sphere in which hues such as this one can be seen with some degree of frequency. Its statement referred to the metaverse, a catch-all phrase for a world in which the boundaries between digital and physical have fully imploded.

Pantone Colour of the Year 2022 is a brand new colour, to reflect our “transformative times”It’s Nice That
It’s the most colourful time of the year for Pantone, as the company makes inevitable global headlines announcing its Colour of the Year: a tone it believes will define the following year’s visual landscape. For 2022 it’s Very Peri – no, not a saucy orange, all you cheeky Nando’s lovers out there – but a periwinkle blue with violet-red undertones which apparently holds “courageous presence” that “encourages personal inventiveness and creativity,” Pantone says. Not content with any of its thousands of existing hues, Pantone has created this new colour specially for the occasion, symbolic of the societal “transition we are going through”.

Perhaps not as calming as in previous years. And not that far off 2018’s. But at least it’s not this horrid colour.

World’s “ugliest” Pantone colour 448C is being used to deter smokersIt’s Nice That
Over 1,000 smokers took part in seven studies to choose the most unappealing colour, which resulted in Pantone 448C — named opaque couché — being chosen for its association with dirt and tar.

It’s such a strange concept, this Colour of the Year. Is it supposed to be an award or something? Is this colour cheaper to buy this year? We’ll probably never see this colour again, after this.

At least it’s just the one colour this time, not like last year.

Pantone picks two colors of the year, and they’re complete oppositesFast Company
Alone, a gray would be stagnant and depressing, while a yellow would be overly ebullient. Together, Pantone argues, the pair is meant to be both optimistic and thoughtful. “[Illuminating] is definitely an aspirational color, no question,” says Eiseman. “But I think with the solidity of the gray . . . when you juxtapose those colors against each other, the concept is clear, ‘Here’s what we’re hoping for. And this is the solid grounding to get us there.’”

Author: Terry Madeley

Works with student data and enjoys reading about art, data, education and technology.

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