How often have you thought about your Shift + 7 key?
Ampersands: A beloved character
It began life as a shortcut for scribes and proved just as useful for early typesetters, eventually working its way into the English alphabet as the 27th letter. We collectively dropped it from the ABCs, and the decline of handwriting and manual typesetting made it less useful. But its flexibility and grace have kept it on our business cards and movie posters.
These Quartz Obsession e-mails are typically full of wonderful rabbit holes, and this one’s no exception. Let’s start with a quick introduction.
Where did the ampersand originate?
Developed from the Latin et (“and”), the ampersand, formerly the twenty-seventh letter of the alphabet, is a character with a cult following among students of typography.
And not just students of typography — the lowly ampersand can count lawyers, entrepreneurs, movie producers and restaurant owners as fans, if these links are anything to go by.
For law firms, the ampersand is a character worth saving
Paul Hastings, Norton Rose Fulbright, Hogan Lovells, Proskauer Rose, Baker Botts: the list of new BigLaw titles built on the corpses of ampersands is almost endless. All these firms discarded their ampersands as if they were ashamed of them.
There are practical reasons so many hipster businesses follow the exact same naming structure
There’s also a nostalgic feel to this construction. “At some point in its early history, I’d guess the germ of that trend was an allusion to the common practice in 17th/18th/19th centuries of naming your company after its principals (e.g. Gieves & Hawkes, Dege & Skinner, Marks & Spencer, etc.),” says Simon. “Could be some of your fashion brands want to allude to handcraft, to pre-industrial or non-industrial processes.”
So far, critical appraisal of the ampersand in Pride & Prejudice has been mixed. On Slate, David Edelstein calls the ampersand one of the “ominous first impressions” that he had to get over in order to like the movie. The Toronto Globe and Mail (or is it “Globe & Mail”?) says the ampersand signals a “contracted, contemporary approach” to the novel. The San Francisco Chronicle finds the typographical choice to be indicative of the movie’s “jaunty approach.” And the Detroit Free Press says “the only thing really new” in the film is “the hip ampersand of the title.”
Contemporary! Jaunty! Hip! That’s a lot of stereotypical baggage to put on a modest piece of punctuation that has been kicking around in one form or another for about two thousand years.
Petition · Restore the ampersand as the 27th letter of the alphabet
This isn’t just for us. Think of all the uses of the ampersand out there, and all the people and organizations that could benefit from allowing the ampersand back into our alphabet.
We’re not asking for much. And to be completely honest, we’re not exactly sure who calls the shots on these sorts of things, but having Merriam-Webster on our side seems like a good start.
Bring back the Ampersand
It’s fair to say that graphic designers and typesetters are this character’s biggest admirers, though.
Font Aid IV: Coming Together
The Society of Typographic Aficionados is proud to announce the release of “Coming Together”, a font created exclusively for Font Aid IV to benefit the victims of the 2010 earthquake in Haiti. The font consists entirely of ampersands, to represent the idea of people coming together to help one another. Type designers, graphic designers, and other artists from around the world contributed artwork to the font.
Design by: Herb Lubalin
Herb Lubalin is best known for his logotypes, or as he called them ‘expressive typography’. One of his most famous works is the Mother & Child masthead he designed for a Curtis magazine, where the ‘O’ in the word mother is a womb for the word child. The use of the ampersand in this design is pure genius.
Attitudes toward hyphenation and rag settings
In fact, Gill was even more willing to challenge convention than Dowding. Not only did he liberally use ampersands for “and” but he also used contractions (e.g., “tho’”), and superscript letters (e.g., “production”) to achieve even spacing. But most importantly, he advocated that text be set flush left, rag right (though he did not use that phrase) as not only more natural than justified setting, but as the best way to guarantee consistent word spacing. He considered the insistence on justified text to be nothing more than a superstition, remarking that “even spacing is more important typographically than equal length.” In his view justified text existed to satisfy man’s desire for neatness.
That last link is my favourite, I think. I could read about typography and book design all day. There’s something very calming and comforting in a well set page of text like the one above. Those margins!
So it was a wonderful coincidence to see that today’s Aeon newsletter contained this link about book printing.
What’s as satisfying as a good book? Seeing one made the old-fashioned way, by hand
The director Glen Milner charts each step in the process as bookbinders piece together a new hardbound edition of the memoir Mango and Mimosa (1974) by the British writer and painter Suzanne St Albans. From folding pages to sewing and gluing paper to the leather spine, skilful human hands are front and centre throughout. Milner documents this melding of mechanics and craft with an almost musical rhythm, conveying skills and methods born of centuries of refinements.
Birth of a Book
And would you believe it, that printing and bookbinding company is in Leeds, just 5 miles away from me!