Russell Davies on the backward steps we’ve taken with how we relate to the web.
Let’s make the grimy architecture of the web visible again
And, for a while, domain names and URLs became part of the fun of the web. While the more commercial parts of town got excited about the money changing hands for cars.com, the bohemian quarters were creating baroque constructions like del.icio.us or mucking about with ridiculously domains. I don’t think I’ve ever been as excited as when I realised I could buy agoodplaceforacupofteaandathink.com. Surely, I thought, this must already have been snapped up. And then the URL shorteners arrived.
It’s increasingly apparent that a more digitally literate citizenry would be good for a thousand different reasons. A great way to start would be to make URLs visible again, to let people see the infrastructure they’re living in. Perhaps it’s time for some pro-URL sloganising: Beneath The Shorteners, The Web!
Agreed. Another example of this has been prevalent in TV and radio advertising for a while now — adverts ending with calls to search specific keywords or hashtags, rather than directing potential customers to web addresses. As well as reinforcing this move to de-emphasise URLs, dumbing-down the internet and creating more reliance on search engines, it can also work against those companies themselves.
The lunacy of search term CTAs in TV ads
Additionally, it is very difficult to dominate page one of the search results for those generic terms. Taking the Mini Original commercial shown above, the search query they told viewers to search for online was ‘New Original’. When conducting this search on Google, the first page of results are no where near dominated by Mini. As you can see from the screenshot below, seven of the listings are nothing to do with the car.
TechCrunch has a summary of the latest report from Google on its attempts to clear up its mess. Some of the numbers are incredible.
In 2017, Google removed 3.2B ‘bad ads’ and blocked 320K publishers, 90K sites, 700K mobile apps
Google also removed 130 million ads for malicious activity abuses, such as trying to get around Google’s ad review. And 79 million ads were blocked because clicking on them led to sites with malware, while 400,000 sites containing malware were also removed as part of that process. Google also identified and blocked 66 million “trick to click” ads and 48 million ads that tricked you into downloading software.
Sounds impressive, but that’s not all they’re trying to tackle currently.
The bad ads report publication comes in the wake of Google taking a much more proactive stance tackling harmful content on one of its most popular platforms, YouTube. In February, the company announced that it would be getting more serious about how it evaluated videos posted to the site, and penalising creators a through a series of “strikes” if they were found to be running afoul of Google’s policies.
The strikes have been intended to hit creators where it hurts them most: by curtailing monetising and discoverability of the videos.
This week, Google started to propose a second line of attack to try to raise the level of conversation around questionable content: it plans to post alternative facts from Wikipedia alongside videos that carry conspiracy theories (although it’s not clear how Google will determine which videos are conspiracies, and which are not).
That sounds quite intractable. It will be interesting to see how that plays out.
People Too create striking paper sculptures for Amnesty’s brutality campaign
Their deceptively delicate and very intricate creations for Amnesty International’s Fan the Flame campaign, which are fashioned entirely from white paper. Depicting acts of violence and brutality with a quiet poignancy that is hard to match is any other medium, the detailed sculptures all the more impressive for their impermanence.