So, farewell then, Argos catalogue

Some sad news via Bill Bailey.

Argos axes ‘book of dreams’ catalogue after 48 yearsBBC News
“The laminated book of dreams,” was how comedian Bill Bailey jokingly described the plastic-coated Argos catalogue. But 48 years on from its launch, the catalogue is finally coming to an end. The encyclopedia-like catalogues, the basis of many a child’s Christmas wishlist, will no longer be regularly printed by the end of the January 2021.

And I see that the link to the catalogues from the 70s onwards that I shared last October has gone now, too. What a shame.

Update 01/08/2020

Here’s a working link (for now, at least) to that back catalogue, via things magazine.

Dreaming of past Christmas presents

Nostalgia overload! New Argos site lets you browse 45 years of winter catalogues
For many, flicking through the Argos catalogue was, and possibly still is, a pre-Christmas tradition. Immersing yourself in that weighty tome and imagining how nice it would be to get that special present for Christmas, perhaps even circling it, was all part of the big build up.

Now, the retail giant has created the ultimate tool for wistful nostalgia with its new Book Of Dreams website. Whether you want to look for the toys you never got for Christmas, see how much prices have changed or show your kids the sort of things you dreamt of unwrapping on December 25, you can take a very long stroll down memory lane.

For Proust, it was a madeleine. For me, it was those silly Kodak disc cameras and teak effect cassette storage cabinets from the 1982/83 Argos catalogue.

The Book of Dreams | Argos

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I wonder if the archive took its name from this Bill Bailey routine…

Bill Bailey – Argos