Helmut Smits creates pinhole cameras that take playful selfies of your favourite objects – It’s Nice That
What would a self-portrait made by an object look like? We usually forget a product’s packaging once we bin it after using the product. But what about, say, a tin of pringles? Is it the too-salty curved crisps that you think of, or is it the red tin that’s always too small for your hand to fit through? Can you separate what you consume from the way that it has been advertised?
In his project, A Product’s Self Portrait, Rotterdam-based visual artist Helmut Smits commits a playful approach to this topic. Because photography is a material process, Helmut has been magically creating 27 pinhole photos of products, using 27 matching pinhole cameras made from their packaging.
Making a spectacle of themselves.