The subject might sound dry, but this photographic series from Jakob Schnetz looking at the trade fair industry offers us glimpses into a strange, strained, suited world.
Place of promise, a photographic series examining the capitalist world of trade shows – IGNANT
Over a period of five years, Schnetz visited more than 40 trade fairs, documenting on film an intriguing world driven by fierce competition to maximise profit. “In Germany’s exhibition halls the newest products are presented, the most efficient services are praised, and the best know-how is exploited,” he continues. “The place of perfect marketing is dominated by standardized scenery, live-shows, men in suits, and the tough fight for customers.” Nevertheless, the images in Place of Promise focus on the social occurrences of the shows, the in-between moments: the phone calls, the morning rituals, and the coffee and cigarette breaks.