The country might feel a little gloomier and more stupid now but, if this piece of public art/graphic design/brand marketing is anything to go by, it’s not all bad.
The London Underground logo gets an inspired redesign – Fast Company
British-Ghanaian artist Larry Achiampong has reimagined the traditional transit symbol to reflect the rich and diverse African diaspora that makes up roughly 44% of London’s population. …
In an effort to celebrate not only his Ghanaian heritage but also other African and Caribbean countries, the artist has reimagined the British flag-colored bar-and-circle as a vivid mix of green, black, and red—the colors of the Pan African flag, representing the history of the land, the people, and bloodshed, respectively. A warm and buttery shade of yellow also finds its way into Achiampong’s designs; his use of this golden color is meant to suggest a bright and prosperous future for the diaspora and the UK, more broadly. …
In a country like the UK, which has a history as a violent, colonial power on the continent of Africa, Achiampong’s quest to look backward in order to move forward on a diverse and united front is particularly poignant. For centuries, the impact African people and their culture has had on European society has been erased from narratives about progress. Through Achiampong’s vision, the merged symbols (his flag and London’s transit logo) rewrite the story as a shared one.
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